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Casatur promotes a new image for Samara
By Oliver Pérez

SAMARA - Working toward having the “Bandera Azul” (Blue Flag) raised once again over Playa Samara is one of the goals that the Cámara Samareña de Turismo (Casatur) (Samara’s Chamber of Tourism) has undertaken for the upcoming year.

The new Board of Directors, which has now been working for three months, has also made the commitment of working toward improving public safety and doing continuous clean-ups of the 5-kilometer beach, all of which are part of the projects that they will be working on in the short term.
Marco Carmona, Casatur’s President, explained to The Voice of Nosara that, with the activation of Chamber, the tourist spot will certainly see an improvement in its image.

“The first objective that we have proposed is to join all of the area’s businessmen, from the smallest to the biggest. We must all work for Samara’s well-being. We must all rise because we have a lot of work ahead of us in order to attract tourism”, explained Carmona.

Playa Samara lost the Bandera Azul Ecológica (Ecologic Blue Flag) four years ago and now Casatur seeks to correct the mistakes that were made and that caused the loss of such an award.
Carmona mentioned that, through the website www.samarabeach.com, they are promoting the services offered by the tourist center, such as a hotel and restaurant guide, tours, horseback riding, surf, nighttime spots and other options that are offered at Playa Samara.

One of the first orders passed by the Tourism Chamber was to establish a ¢2.000 monthly fee to be paid by all businesses in order to finance several projects.

According to Casatur’s President, over time Samara will witness improvements such as a new building to house the Red Cross and the Police Force, and, in addition, improvements to the main streets. The results are expected to be seen by the end of the first semester of 2010.

The Tourism Board of Directors does require that government authorities such as the Municipalidad, the Ministerio de Seguridad, the Instituto Costarricense de Turismo (ICT) and Acueductos y Alcantarillados (AyA) take their responsibility in regard to issues that are of great importance for the district.

One of these issues is the construction of a sewer system. For Marco Carmona it is essential that everyone comes together in order to really change Samara, turning it into a pioneering tourist beach, filled with visitors throughout the year.

During Holy Week, Expotur, in alliance with Puerto Carrillo’s Chamber of Tourism, is expected to take place with the participation of over 60 travel agencies. “Alliances between the Chambers are essential. We are all working in the coastal areas and we are well aware of the importance of forming a partnership from which we will all benefit”.

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